Turner Networks looks like it is set to launch a few online video services very soon.
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This suggests that more platforms will be integrating data from online users and TV viewers to better target their audiences.
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The service will be ad-free, free for the first month and then $4.99 per month for those that subscribe.Īd platform Videology has announced that it will be using Nielsen data to inform its TV ad buying to complement its same approach for online ads. Google is also claiming that advertising invested in YouTube is more effective than that spent on television 80% of the time.įullscreen has launched an online video subscription service with content starring YouTube influencers like Grace Helbig and Shane Dawson.
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They worked with Data2Decisions (owned by the Dentsu Aegis Network) to apply complex modeling techniques to look at how YouTube performs, and released findings on how to optimize spending claiming that media budgets should invest between five and 25% of total AV budgets. YouTube and AdWeek Europe have released a study claiming that online video units deliver 50% more ROI when compared to those of TV. The Justice Department is forbidding Charter (and sending a message to Time Warner) from restricting what media companies make online to maintain competition in online video services. The FCC has approved Charter Communications’s purchase of Time Warner Cable and Bright House Networks, which will make the medium-size company the second-largest home Internet provider in the United States, and #3 in video. Dreamworks CEO Jeffrey Katzenberg is pushing to expand the business into TV and online video, and, it is suspected, compete with Disney. AmpLive is a self-funded company and is looking to close a round of financing over the next few quarters.Ĭomcast is buying Dreamworks Animation for $3.8 billion at $41 a share. “At it’s simplest form, AmpLive, is out stream video for live stream content in real time, with a targeted audience, and with the ability to dynamically retarget based on attention,” Villalobos notes. The new company helps its clients build, segment, and retarget to an audience based on viewer interest and attention. Since February 2015, AmpLive has run hundreds of campaigns for live content marketers from every industry with strong delivery in North America, UK and Latin America. Michael Villalobos until recently at Virool, is the new Vice President of Sales with a focus on agency partnerships at AmpLive, an audience acquisition platform for live video. If you’re trying to keep up, consider this your one-stop shop. A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets.
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